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Privacy Policy

Privacy Policy

Introduction

This Privacy Notice (“Notice”) describes how bbrrthermos LLC, its divisions, subsidiaries and affiliates, (together, “bbrrthermos,” “we,” “our” or “us”) may collect, use and disclose the Personal Information we collect from you or about you in the context of your relationship with us; the choices you have regarding our use of your Personal Information; and how to contact us regarding our privacy practices.

This Notice covers the Personal Information we collect from you, or about you, including when you:

  • Visit and interact with our websites that link to this Notice (the “Websites”);
  • Purchase products from us;
  • Use and interact with our mobile applications (“Apps,” together with the Websites, the “Services”);
  • Visit our stores, experience centers, or showrooms; and
  • Otherwise provide Personal Information to us, whether offline or online in the context of your relationship with us.

As used in this Notice, “Personal Information” is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you, your household or your device.

Before engaging with us or submitting Personal Information to us or using our Services, please review this Notice carefully. If you are an employee or job applicant, this Notice does not apply to you in the context of those relationships, and to the extent required by law, our privacy practices are set out in our separate employee policies, job postings or our agreements with you, as applicable.

How We Collect Your Personal Information

  • Directly from you, such as when you complete our online forms, order a product, enter a contest or participate in a survey, or otherwise engage with us;
  • Through use of cookies and automated technologies that we have installed on the Services and our other digital content that links to this Notice. For more information on our use of cookies and similar technologies, please review the “Cookies and Tracking Technology” section below; and
  • From third parties. We may obtain your Personal Information from third-party sources, such as marketing partners, other consumers (e.g., someone who refers you to us), service providers, and social media companies.

What Information We Collect

Over the past 12 months, we may have collected the following Personal Information from or about you:

  • Identifiers, such as your name, date of birth, postal address, telephone number, email address, IP address, and other contact information.
  • Information subject to protection under California law, such as the Identifiers above and our service providers may collect your credit card or debit card number.
  • Commercial information,such as your purchase history, payment information including credit card numbers, and product reviews.
  • Internet activity information,such as your IP address, device ID, device, or browser type, and browsing behavior.
  • Geolocation data, such as your location inferred from your IP address, and other technologies to determine the approximate location of the devices from which you interact with us.
  • Audio or visual information,you voluntarily submit to us for customer service purposes or reviews.
  • Sensitive Information, including your driver’s license, specific geolocation data, and billing and credit card information.
  • Inferences, based on the information above to create profiles based on your purchasing habits.

We may disclose each of the above categories of information with the parties described in the “How We Disclose Personal Information” section below or as otherwise required by law.

We use Sensitive Personal Information for legitimate business purposes, including to (i) perform services or provide goods reasonably expected by an average person; (ii) detect security incidents; (iii) resist malicious, deceptive or illegal actions; (iv) ensure the physical safety of individuals; (v) for short-term, transient use; (vi) perform or provide internal business services; or (vii) verify or maintain the quality or safety of a service or device. We do not sell or share (as defined under California law) any Sensitive Personal Information

How We Use Your Personal Information

We may use your Personal Information to:

  • Provide You Products and Services: We use your Personal Information to provide you products and support, including to process your transactions and payments and fulfill your orders; create and administer your account; and communicate with you in relation to providing you products.
  • Build and Maintain Our Relationship with You: We use your Personal Information to improve your experience on our Services; understand your preferences and send you promotional messages and advertisements about products you may like; communicate with you about products and events you may be interested in; send you surveys; and provide you customer service. We may also draw inferences from the Personal Information you provide directly to us such as information about your preferences and characteristics.
  • Improve and Maintain Our Services and Our Product Offerings: In order to improve your experience, maintain our Services, and provide you with products that you are interested in, we use your Personal Information to understand who is visiting our Services, analyze how the Services are being accessed and used, improve the functionality of our Services and develop new product and service offerings.
  • Maintain the Security of Our Services: To maintain the security and integrity of our Services, we use your Personal Information to detect security incidents, protect our Services against fraudulent and illegal activity and enforce our terms of use.
  • Comply with Our Legal Obligations and Respond to Legal Proceedings: We use your Personal Information to comply with our legal, regulatory and risk management obligations and maintain records of our compliance with federal and state law requirements. We may also use your Personal Information to establish, exercise or defend legal claims, such as to prevent fraud.

How We Disclose Personal Information

In the past 12 months, we may have disclosed Personal Information in specific situations described in this section and/or with the following categories of third parties:

  • Service Providers. We may use third-party service providers to help us operate our business or to administer activities on our behalf, such as sending emails, providing order fulfillment and payment processing, and conducting marketing or customer service. These third parties may process Personal Information for those business purposes.
  • Marketing Partners. We may disclose your Personal Information to provide you with personalized advertisements.
  • Business Transfers. We may disclose information that we collect from you to an Affiliated Entity or a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including without limitation in connection with any bankruptcy or similar proceedings).
  • Legal Requirements. We may disclose your Personal Information as we believe to be necessary or appropriate: (i) under applicable law, which may include laws outside your country of residence; (ii) to comply with the request of a law enforcement or regulatory agency (including agencies outside your country of residence) or other legal process; (iii) to protect our operations or those of any of the Affiliated Entities; (iv) to protect the rights, privacy, property, interests or safety of bbrrthermos, the Affiliated Entities, Services visitors, customers, business partners, employees or the public; (v) to permit us to pursue available remedies or limit the damages that we may sustain; (vi) to enforce our Terms of Use; or (vii) to respond to an emergency.
  • Other Third Parties. We may disclose Personal Information to unaffiliated third parties with your consent.

Cookies and Tracking Technologies

We may use cookies and other tracking technologies (like web beacons and pixels) to access or store information. A “cookie” is a small text file that is placed on your computer or mobile device when you enter a website or a mobile app. It enables the website or mobile app to remember your actions and preferences over a period of time.

To learn more about cookies and other technologies, please visit www.allaboutcookies.org. Most web and mobile device browsers automatically accept cookies. If you prefer, you can change your browser to prevent that or to notify you each time a cookie is set.

In particular, we may collect information automatically:

Using pixel tags and other similar technologies. Pixel tags (also known as web beacons and clear GIFs) may be used in connection with some Services to, among other things, track the actions of users of the Services (including email recipients), measure the success of our marketing campaigns and compile statistics about usage of the Services and response rates.
Using Google Analytics. With your consent, we use Google Analytics, a Google service that uses cookies and other, similar technologies to collect and analyze information about use of the Services and report on activities and website trends. You can learn about Google’s practices in connection with this enhanced tracking and opt-out of it by visiting www.google.com/settings/ads or by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.
Cookie management: You have the ability to accept or decline cookies. Most browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Website.

You can use the methods described below to manage cookies. You must take these steps on each browser or device that you use. If you replace, change or upgrade your browser or device, or delete your cookies, you may need to use these opt-out tools again.

Google Chrome
Apple Safari
Mozilla Firefox
Microsoft Internet Explorer
Some web browsers have “Do Not Track” or similar features that allow visitors to tell each website they visit that they do not want their activities on that website tracked. There is no uniform standard for implementing and recognizing “Do Not Track” signals. For that reason, at present, our Websites do not respond to “Do Not Track” signals.

Global Privacy Control (GPC) allows individuals to automatically signal their privacy preferences to websites and other online services through their browser or through an extension. If we receive a GPC signal to opt-out of website tracking, we will honor such requests.

Selling and Sharing of Personal Information

We do not sell Personal Information for monetary consideration. However, our use of certain website tracking-technologies may meet the definition of “selling” or “sharing” as that term is defined by applicable law. Residents of certain states may be eligible to opt-out of this information use. Please see the California and other state privacy law sections of this Notice for more information. We have no actual knowledge that we sell or share the Personal Information of anyone under the age of 18.